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The Marketing Blog
Insights, tactics, and platform updates for modern music marketers navigating the algorithmic era.
2026-08-01
Why Manual Audience Targeting is Dead for Musicians
Meta Advantage+ and TikTok Smart Performance are changing the game. Here is why you should stop defining interests.
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2026-07-15
How to Scale Spotify Streams with Advantage+ Shopping
A deep dive into how algorithmic creative testing can drop your cost-per-stream by 40%.
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