Campaign Goals & Solutions

Every Campaign Goal has dedicated automated Playbooks.

Whether triggering Spotify's Release Radar or packing tour venues across Europe, select a goal to inspect its automated ad strategy.

Day-1 Streams
Release Goals

Single Releases

Maximize first-week stream velocity, save-to-library rates, and algorithmic radio triggers on Spotify & Apple Music without manual audience guessing.

Included Playbooks:
Release Radar Surge
Sound-Alike Fan Match
Pre-Save Waterfall
$0.08 - $0.14 Target CPSView Blueprint
Superfan Funnel
Release Goals

Album & EP Rollouts

Sequence multi-phase release storytelling over 60–90 days, building engaged video audiences that convert into vinyl and merch buyers.

Included Playbooks:
3-Phase Waterfall Rollout
Vinyl Pre-Order Funnel
Lead Single Superfan Retargeting
18.4% Superfan ConversionView Blueprint
25-Mile Radius
Live & Community Goals

Live Touring & Shows

Sell out local concert dates using precision 25-mile venue geo-fencing, event ticketing pixels, and low-ticket warning scarcity ads.

Included Playbooks:
25-Mile Venue Geo-Fence
Low Ticket Scarcity Warning
Tour Pre-Heat Retargeting
4.8x Average ROASView Blueprint
Shopify ROAS
Live & Community Goals

Merch & Vinyl Drops

Maximize e-commerce gross merchandise revenue by retargeting your top 5% Spotify listeners with limited-edition apparel and vinyl drops.

Included Playbooks:
Limited Edition Vinyl Drop
Tour Leftover Flash Sale
Superfan Apparel Bundle
3.4x Average ROASView Blueprint
Evergreen
Release Goals

Catalogue Revival

Generate steady, passive monthly streaming royalties from back-catalogue tracks by pairing them with modern aesthetic video hooks.

Included Playbooks:
Acoustic & Slowed-Reverb Flight
Deep Cut Discovery Seeding
Nostalgia Sound Seeding
84% Save-to-Library RateView Blueprint
Social Community
Live & Community Goals

Fanbase Growth

Accelerate organic social discovery and long-term community by acquiring verified engaged followers who actually listen to music.

Included Playbooks:
High-Energy Hook Profile Funnel
Behind-the-Scenes Artist Persona
Community Engagement Surge
$0.18 Cost per FollowerView Blueprint
Backer Urgency
Live & Community Goals

Crowdfunding

Drive high-intent early backers to crowdfunding campaigns and custom vinyl pressing projects with high-urgency countdown flights.

Included Playbooks:
Day-1 Goal Funding Surge
Final 48-Hours Urgency Boost
Tier-Reward Video Spotlight
$65 Average Backer ValueView Blueprint

Ready to launch your next release goal?

Simulate your campaign in the unauthenticated Sandbox with zero credit card required.